Dealer toolkit

The ultimate digital toolbox for modern vehicle dealers.

Ditch the messy patchwork of notebooks, personal chats, and spreadsheets. CarStrel unites your inventory, collaborative WhatsApp CRM, e-sign contracts, and SafePay payments on one desk.

Listing & inventory

Stock your yard with zero friction.

Add vehicles, bulk-import data, and manage your showroom, rental fleet, and auctions from a single inventory control desk built for speed.

Inventory manager

Add, edit, and organise vehicles from one dashboard. Bulk upload, draft, and publish-ready states.

Bulk import

Import your entire inventory at once using CSV files. Save hours of manual entry.

Photo manager

Upload, order, and optimise vehicle photos. Up to 50 photos per vehicle with automatic resizing.

Quick actions

Mark as sold, adjust prices, feature listings, and close auctions with one-click actions.

Lead & customer

Turn window-shoppers into high-intent buyers.

Every inbound lead is tied to the exact vehicle and assigned to a sales rep. Run your sales team, not your personal phone.

Buyer messaging

Chat directly with interested buyers. All conversations saved, searchable, and tied to the listing.

Advanced CRM

Smart lead scoring, customer segmentation, and pipeline management with automated follow-ups.

Lead scoring

Automatically prioritise leads based on engagement, behaviour patterns, and buying signals.

Customer segmentation

Group leads by source, behaviour, and potential for targeted communication strategies.

Automation

Run a 24/7 sales desk without the fatigue.

Automatically capture midnight leads, send instant digital brochures on WhatsApp, and schedule follow-ups so you never go cold.

Workflow automation

Multi-step sequences with delays, conditions, and multi-channel messaging from a visual builder.

Multi-channel reach

Sequences across email, SMS, WhatsApp, and in-app messaging from a single timeline.

Saved replies & templates

A reply library with personalisation variables for every channel so tone stays consistent.

Mobile app

Manage your dealership on the go. Add vehicles, respond to messages, check analytics from your phone.

Reporting & integrations

Decide on real data, not guesswork.

Track inventory velocity, rep close rates, rental occupancy, and revenue pipelines. Run your yard on real numbers.

Analytics dashboard

Track views, inquiries, and conversion rates. See which vehicles perform best and where leads drop off.

Pipeline analytics

Visual pipeline management with stage conversion tracking and rep-level performance insights.

API access

Connect existing systems with our REST API. Available on Professional and Enterprise plans.

SafePay payments

Secure deposit processing and card/bank transaction settlement directly within the deal folder.

Vendor websites

Customisable dealer websites with integrated inventory and lead capture forms.

Ready to plug in?

Give your sales team the tools professional dealers deserve.

Launch your dealer dashboard instantly. Run your yard on CarStrel and upgrade modules only as your lot grows.